LEDDEN PALIMENO
Establishing a legacy for a multigenerational landscape design & build firm
INDUSTRY:
Landscape Design + Construction
PROJECT SCOPE:
Brand Strategy
Brand Identity Refresh
Website Copywriting
Custom Squarespace Design + Development
THE CHALLENGE:
With more than 30 years in business, Ledden Palimeno has become one of the New Jersey Delaware Valley's most sought-after design-build landscape firms. Their work has earned awards from around the world, their craft is internationally recognized, and their client list is the result of their commitment to trust.
But their website wasn't keeping up.
The previous digital presence undercut the level of work it was meant to represent — dated in structure, inconsistent in tone, and visually out of step with the high-end residential and commercial clients Ledden Palimeno attracts. Founder Joe Palimeno and his daughter and lead landscape architect Laura had built something exceptional. The brand and web experience needed to reflect it.
THE WORK
We began, as we always do, with strategy. Before any design decisions were made, we worked to define what Ledden Palimeno's brand truly stood for — the philosophy behind the craft, the experience clients actually have, and the positioning that would serve them best going forward. What emerged was a brand rooted in depth, legacy, and the belief that a great landscape is built for how people live.
From there, we refreshed the visual identity: a refined color palette and updated typography system that honors the firm's heritage while signaling the premium caliber of their work. Clean. Grounded. Elevated without being cold.
The copywriting brought Joe's voice into focus — direct, knowledgeable, and deeply personal. The kind of language that earns trust before a consultation ever happens.
The new Squarespace website brings it all together: a site that moves through their services and story with the same intention their team brings to every project. Spacious layouts, strong imagery, and a structure designed to convert high-intent visitors into qualified leads.
