WHEN:
July 22 | 3pm ET/12pm PT
WHERE:
Online! (Zoom)
FOR FOUNDERS, CONSULTANTS, CREATIVES & SERVICE PROVIDERS
The Social Ethos Workshop
For business owners and creatives who want social media to support their business, not become their full-time job. In one hour, build the foundation to make social worth your time and an actual asset to your business.
WHAT TO EXPECT
In one live session, go from telling yourself you'll figure out social media eventually to a clear understanding of what it should look like for you, your business, and your life. You'll walk away with a practical plan for showing up consistently without burning out.
We have 20+ years managing social accounts with millions of combined followers, from scrappy startups to global institutions, and we’re excited to share what we know.
THIS WORKSHOP IS
For business owners ready to make social media work, without becoming a full-time job.
Part of building a strong strategy is figuring out where you and your business actually fit in the social media landscape. And while the creator economy is expected to nearly double by 2027, we're not in the business of chasing trends. We build strategies meant to last beyond them. If you’re tired of hearing about algorithms and ready to make social media work for your business and your life, you’re in the right place.
BEFORE
Before the workshop, you might be...
Posting inconsistently, then burning out trying to catch up
Creating content that feels disconnected from your actual business
Chasing every platform and every trend, just in case
Following advice that works for someone else's business, not yours
Disappearing for a few weeks and feeling like you're starting from zero
AFTER
After the workshop, you’ll…
Know exactly who you're trying to reach and how to find what they actually care about
Have a content strategy sized to your real capacity, not an influencer's
Walk away with a Content Blueprint Workbook mapping your audience, themes, and a realistic posting cadence
Know how to re-engage confidently after a slow season, without starting over
Have a plan you can actually maintain — not just a burst of motivation
Grab your matcha and join us for a fun chat!
THE SOCIAL ETHOS APPROACH
Most social media advice pushes you to post more, show up everywhere, and never let up. We built this workshop on a different set of beliefs.
SAVE MY SPOT
❋ Resonance Over ReachWe care more about meaningful connection than vanity metrics. The goal isn't maximum visibility, it's visibility with the right people.
❋ Audience Over AlgorithmsGreat strategy starts with understanding people: what they care about, what they're struggling with, what conversations they're already having.
❋ Consistency Over IntensityBreaks are normal. Life happens. We help you build a system you can realistically maintain for years, not weeks.
❋ Real Life AdviceMomentum isn't linear. You'll leave knowing how to navigate slower seasons and pick back up without feeling like you've failed.
WORKSHOP AGENDA
Here's what we'll build together.
Show up for one hour. Bring your business, your questions, and whatever your social media currently looks like — growing or not. You'll leave with a plan built just for you and your business.
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We'll unpack why the "post more, everywhere, always" approach burns people out without building the connections that actually grow a business.
Action Item: Identify where your current approach is leaking time or energy.
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Not every platform deserves your time. We'll figure out where your audience is already paying attention and what they care about when they get there.
Action Item: Map your audience's platform and content preferences.
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A strategy that assumes unlimited time and energy isn't a strategy, and sets up for burnout. We'll build yours around your actual capacity.
Action Item: Set a posting cadence you can realistically maintain.
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The content that actual grows a business is created to connect and resonate with your audience. We'll cover what actually builds trust with the people you want to work with.
Action Item: Outline 2–3 core audience-centered content themes for your business.
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Breaks happen. We'll cover how to maintain momentum during busy seasons and re-enter with confidence instead of starting over.
Action Item: Build your simple re-entry plan for slower seasons.
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By the end of the workshop you'll have started building your own Social Media Blueprint. We’ll wrap up with a Q+A so you feel confident in your next steps.
Real strategy is never someone else’s template.
For your social media to feel natural and sustainable, your strategy needs to be built around your business and your life. Let's start building yours.
FLODESK EMBED PLACEHOLDER
IN 1 HOUR YOU’LL
Leave With a Custom Plan, Not Just Inspiration
The goal isn't to leave feeling motivated for a few days.
It's to leave with a clear understanding of what social media should look like for your business, who you're trying to reach, and how to show up consistently without burning out.
You'll also receive a Content Blueprint Workbook to help you:
✔️ Define your social media audience.
✔️ Clarify meaningful content themes and conversations.
✔️ Identify where and how to engage online.
✔️ Establish a realistic posting cadence.
✔️ Create a sustainable content plan.
✔️ Build a social media practice that works for the long haul.
FOR THOSE LOOKING FOR A CHANGE
Tired of Hacks, Trends, and Posting Pressure?
This workshop was designed for founders, consultants, creatives, coaches and service providers who know social media matters but want a more thoughtful, sustainable way to approach it.
If you've ever thought...
"I know I should be posting more, but I don't know what to say."
"Social media feels important, but I don’t think it’s working for me."
"I just want to run my business, I don't want to become a content creator."
"There has to be a more sustainable way to do this."
"I disappear for a few weeks and then feel like I'm starting from scratch."
"I'm tired of chasing trends that don't feel like me."
…you're in the right place. This workshop was designed to help you stop guessing and start showing up with greater confidence, consistency, and ease.
WE’RE GLAD YOU’RE HERE
Meet Victoria & Rachel
We met at Harvard over ten years ago and built our careers side by side. Along the way, we built a friendship that's carried us through growing a business and our families.
We've spent 20+ years managing social accounts with millions of combined followers, from scrappy startups to global institutions. Through it all, we've learned that the best marketing starts with understanding and connecting with people, and we're excited to do that with you!
VICTORIA NYADJROH
Founder & Creative Director
RACHEL TILLEY
Senior Strategist & Studio Manager
“Rachel and Victoria have this innate ability to take your big-picture ideas and break them down into digestible, actionable steps…
Many companies struggle with simply selling without paying attention to building a community and implementing a strategy to provide valuable content. Rachel and Victoria do this in a way that captures exactly what you're looking for while providing you with the tools to get it done. They will not just help you with content strategy, they will draw from your own creativity and help you reach places you hadn't even thought about but will be so excited to discover.
— Sarah G.
FAQs
Ask away.
Still have questions? Here's what you need to know before saving your spot. We're here to make this simple, stress-free, and worth your time. If we missed something, just email us at hello@ethosbrandstudio.com.
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Not at all. This workshop isn't about how many followers you have. It's about building a strategy that fits your business, wherever you are today. Whether you're starting from scratch, posting inconsistently, or have built an audience but feel like you've stalled, you'll leave with a personalized framework you can put into practice right away.
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This workshop is intentionally live so we can work through your strategy together in real time. However, if the time doesn't work, no problem! All registrants get a recorded replay to revisit whenever works for you.
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No. What we’ll cover works across platforms because it’s rooted in people, relationships, and strategy. During the workshop, we’ll figure out which platforms are worth your time, whether that's LinkedIn, Instagram, Threads, TikTok, or somewhere else. You'll leave with a Content Blueprint tailored to your audience and goals.
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Great question. No, but the creator economy is important context. Part of building a strong strategy is figuring out where you and your business actually fit in that landscape. And while the creator economy is expected to nearly double by 2027, we're not in the business of chasing trends. We build strategies meant to last beyond them. This workshop is for business owners who want social media to support their business, not become their full-time job.
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You're exactly who we designed this workshop for. We'll discuss how to build a strategy around your real-life capacity, create a posting rhythm you can maintain, and confidently step away when life or business demands your attention—without feeling like you're starting over.
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You'll receive a Content Blueprint Workbook designed to help you clarify your audience, identify meaningful content themes, establish a sustainable posting cadence, and create a practical plan clear plan sized to your business and your capacity. In addition, all registrants get a recorded replay of the workshop to revisit.
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This is a single live session. If you’re looking for continued support we have two social media offerings:
We offer a social media retainer for established businesses.
We're launching a new hands-on program for founders and service providers who want ongoing support building and refining their strategy.
Reach out and let us know what kind of support you're looking for. We’d love to help!
Create a presence that supports your life and business.
Join us to build content that feels natural, holds up through algorithm updates, and connects you with the people you're here to serve.
Real strategy is never someone else’s template.
For your social media to feel natural and sustainable, your strategy needs to be built around your business and your life. Let's start building yours.