INTERIOR DESIGN BUSINESS OWNERS
What if your website finally matched the caliber of your work?
Ethos is a brand & web design studio that specializes in the high-end interior design firms.
We understand your clientele and how you can become their go-to provider.
RECENT INTERIOR DESIGN WORK
View our latest interior design brand and website transformations:
BOTANICA LAND CARE
Positioning premium ecological land care for premium clientele.
Strategic repositioning and visual identity for a high-end landscape contractor ready to stop competing on price.
LEDDEN PALIMENO
Establishing a legacy for a multigenerational landscape design + build firm.
A comprehensive website redesign established the father-daughter-led team to further strengthen their position in the New Jersey market.
LANDSCAPE BRANDING BEYOND AESTHETICS
High-end landscape design lives in a taste-driven economy. Your marketing needs to speak that language.
The clients you want — commissioning estate gardens, full outdoor living environments, and long-horizon design relationships — aren't just vetting your portfolio. They're evaluating your credibility, your positioning, and whether your brand signals that you operate at their level.
Generic landscape marketing doesn't work for practices at this tier. We've worked with leading landscape architects, designers, and contractors across the US. We understand the seasonal rhythms of this business and what it takes to build a landscape firm brand that earns the right conversations.
SOUND FAMILIAR?
The gap between your reputation and your online presence is costing you.
You’re winning work through word of mouth, but losing trust when prospects check your website before calling.
Your portfolio showcases extraordinary projects, but your brand doesn't communicate the thinking, expertise, or investment level behind them.
You're accidentally attracting clients who aren't the right fit — and turning away the ones who are.
HOW WE WORK
Strategy first. Always.
Most firms skip straight to design. We know better. Every engagement starts with a Brand Blueprint — a focused one-week strategy sprint that surfaces your differentiators, aligns your positioning, and creates the foundation every design decision is built on.
01
Blueprint
Clarify your positioning, audience, and strategic direction. One week. Fully facilitated.
02
Brand
Build a visual identity that reflects who you actually are and resonates with the clients you want.
03
Web
A digital presence built on strategy — designed to convert the right clients and repel the wrong ones.
04
Support
Even after launch, we’re here to support your brand and marketing with Creative Partnership.
Your next high-end client is evaluating you right now.
Let's make sure what they find reflects the practice you've built.
MEET THE FOUNDER
Meet Victoria,
founder & principal of
Ethos Brand Studio
I grew up in a landscaping family. In fact watering plants was my first job — which quickly made me realize that my talents were better suited for the office than the field. But a deep appreciation for the craftsmanship and dedication of green industry never left me.
A student of art, design, and business, I pursued a 15-year career in marketing for global institutions. When I took the leap to found Ethos in 2020, I knew I wanted to bring that branding & marketing perspective to visionary business owners. Witnessing my family’s dedication to quality, professionalism, and the relentless pursuit of excellence instilled in me a significant respect for the hardworking people who make up the home & garden industry.
Since 2020, we’ve created strategic brands and stunning websites for the regions top landscape design + build firms, fine gardeners, and construction professionals — and now we want to apply our strategic brand and web expertise to elevate passionate entrepreneurs like you.
“What I received that I didn’t know I was getting was a snowball effect stemming from Victoria’s work...
a brand that I am proud to use on socials and marketing, help articulating my streamlined design process, confidence attracting my ideal clients, a website that is beautiful, easy to navigate and highly functioning. Lastly, a friend and cheerleader in the industry, Victoria takes your company and helps you level up every single aspect with her attention to detail and technical expertise! Within less than 4 weeks of the website launch I have already made my investment back, and then some!”
— Courtney, Founder of Courtney Parker Interiors